The responsible denim fashion event​

The responsible denim fashion event​

Denim Fashion District

See you in Milan on 5 & 6 June for the next edition of PV Denim Fashion District.

The Denim Fashion District concept

Launched in May 2022 during the first Berlin edition of the Denim Première Vision show, this creative space brings together the collections of some fifteen ready-to-wear and accessory brands with a special focus on the world of denim.

Upcycling labels, young designers, established brands and rising denim figures will meet for 2 days in a space specially designed for the occasion, where they will be introducing capsule collections created in partnership with the show’s exhibitors.

The brands of the last edition

FADE OUT LABEL, DAILY BLUE BY ADRIANO GOLDSCHMIED, STRIPES OF-F ROAD, HEN’S TEETH, ANNA GALAGANENKO, BLUE OF A KIND, HNST, GIMMI JEANS, MAURIZIO MASSIMINO, JONATHAN CHRISTOPHER, LEON EMANUEL BLANCK

Fade out Label

Founded by Andrea Bonfini, FADE OUT LABEL was born in Berlin in early 2015.

Unisex, zero waste and unique clothing with an oversized cut in deconstructed vintage denim and upcycled natural fabrics, this is what the FADE OUT LABEL collections are made of.

The brand develops and produces innovative, handcrafted quality clothing in its Berlin workshop, which, thanks to the use of recycled materials, becomes one-of-a-kind handmade pieces that are still reproducible but always different.

Follow @fadeoutlabel on Instagram →

Fade out Label


Daily Blue by Adriano Goldschmied

In 1974, Adriano Goldschmied, often called the godfather of denim, created his first premium jeans brand: Daily Blue.

Almost 50 years after its birth, the new Daily Blue reinvented by Adriano Goldschmied has the same energy, the same thirst for innovation and the same enthusiasm, not to bring a replica of what has been, but to define what is and what will be. Injecting the dynamism of the times into the present and the future.

Inspired by the 70’s, the new Daily Blue collection consists of twenty pieces, jeans, shirts, jackets and overalls. Adriano Goldschmied uses luxurious Japanese denim fabrics, environmentally friendly washes and treatments and simple yet modern cuts to create a chic and timeless denim wardrobe.

Follow @dailyblue_byadriano on Instagram →


Stripes Of-f Road

Paola Verzini and her husband Michele founded the Stripes Of-f Road accessory brand in Verona, Italy in 2007. Instilled with a passion for tailoring and craftsmanship by her tailor parents, Paola still follows this sartorial philosophy in the production of the Stripes Of-r Road bag and accessory collections.

The brand works mainly to order and offers the possibility to personalize the design, from the inner and outer fabrics to the yarns and zips.

Passionate about the world of denim, the designer couple has for several years been pursuing upcycling with the use of high quality, durable and non-fading Italian denim fabrics.

Follow @stripesoffroad on Instagram →


Hen's Teeth Denim

Hen’s Teeth

Passionate about the arts in all their forms, from music to painting, Davide Biondi chose to make a career in denim, his second passion. Being a creator at heart, he founded Hen’s Teeth with the aim of designing a set of timeless pieces that would cover every need. The key idea behind his work was to be able to slip all your essentials into a single bag.

For his collections, which are rigorously crafted in Italy, he draws inspiration from what he considers “immortal icons” – garments with a history that transcends fashions and eras. Constantly on the lookout for new skills and ways to develop his brand without ever sacrificing its authenticity, Davide Biondi is keen to keep it confidential and as rare as a hen with teeth.

Follow @HensTeeth on Instagram →


Anna Galaganenko

A rising star in the denim world, Anna Galaganenko started out as a mono brand for shirts. Today, her range has expanded but retains the same ambition: to be a brand rooted in the present, responding to the challenges of today’s world.

Very attached to her Milanese roots, Anna has her creations made in the North of Italy, in her studio or in the workshops where Dior, Etro or Balenciaga collections are also crafted. Like these great names, she uses carefully selected materials, whose high quality can be recognised at first touch. However, as a testament to the label’s commitment to sustainability, shirts and jeans samples are developed from used men’s clothing.

Just two years after its creation, in 2019, Anna Galaganenko took part in Paris Fashion Week and asserted its key pieces: garments enhanced with a kaleidoscope of fabric and denim snippets. The latest collections draw on this experimentation with textiles. Anna reinvents the material by giving a second life to her suppliers’ scraps: silk becomes patchwork, denim returns to its thread-like state and is transformed into a new piece. A beautiful example appears in the November 2023 Denim Première Vision campaign.

Follow @AnnaGalaganenko on Instagram →

Anna Galaganenko Denim Fashion District 2023

Blue of a Kind

More than just a fashion label, Blue of a Kind is a community united by the conviction that tomorrow’s clothes can be made from yesterday’s, without compromising on style. The label’s products are handmade from vintage or surplus pieces, to promote responsible, sustainable consumption. Fiercely opposed to fast fashion and convinced that the product with the lowest environmental impact is the one we don’t have to make, Blue of a Kind works with a network of European suppliers to find the best pieces.

Each garment is deconstructed and then reworked in the brand’s workshops near Milan, using the skills for which Italian textile experts are so renowned. And to do so, Blue of a Kind only works with carefully selected local artisans. The result is contemporary denim pieces with a rock’n’roll twist, but designed with attention to the smallest detail. Even the brand’s labels, packaging and business cards are made from recycled materials.

Blue of a Kind is inspired by the Japanese art of kintsugi, in which molten gold is used to repair ceramics, not just to fix the original object, but to enhance it. Blue of a Kind believes that the imperfections of every garment are its most precious details, revealing its history and making it beautiful. But should your favorite Blue of a Kind jeans ever show a tear or a snag, Blue of a Kind will take care of the repair, free of charge and for the rest of your life, so you can wear them again and again, like a second skin.

Follow @BlueofaKind on Instagram →


HNST

HNST is an innovation-led and sustainable ready-to-wear brand, with a DNA centered on balancing iconic design with purpose-driven luxury.

The HNST ecosystem brings together recyclers, spinners, weavers and makers with a common goal: making circularity the norm in the fashion industry.

HNST does not see waste but potential. By designing its garments with circularity front and centre, worn out or unused garments go back into the label’s closed loop ecosystem to become something new.

Thanks in part to its signature engineered denim, using 62% recycled materials, HNST is increasingly becoming a leader introducing new standards for the global fashion industry.

Follow @HNSTStudio on Instagram →

HNST Denim Fashion District Nov. 23

Gimmi Jeans Denim

Gimmi Jeans

With a passion for textiles and a curiosity for nature, Gimmi Jeans has chosen to create its garments using what vegetation has to offer, offering products that are as sustainable as possible and entirely Made in Italy.

The brand crafts hemp and cotton jeans imbued with important values, such as sustainability, durability, history, and craftsmanship, all in a single piece of clothing.

Follow @GimmiJeans sur Instagram


Maurizio Massimino

The Maurizio Massimino label was founded in late 2012, but the eponymous designer had already honed his skills over an extensive career specialising in trouser design for major international fashion houses. Maurizio Massimino draws on his experience and creativity to reinvent casual basics, and jeans in particular. By revolutionising denim, he gives life to unique, on-trend, high-quality items. When you buy a pair of jeans from the brand, it’s a unique garment, carefully handcrafted in Italy, that joins your wardrobe.

The brand’s core values are research, quality and craftsmanship. Attention to detail is at the heart of all its creations – so it’s no coincidence that it has become synonymous with fine tailoring and elegance.

Maurizio Massimino also creates pieces that reflect his own style: “I create things that please me and which I would wear myself, and I try to make each item special and unique. The fabrics I use come from Japan and Italy. I seek out artisans who share my philosophy, which is the desire to create high quality items that are unique and unusual.”

Follow @MaurizioMassimino on Instagram →

Maurizio Massimino Denim Fashion District 2023

JonathanChristopher

Jonathan Christopher

Jonathan Christopher Celestial Risher is a Dutch menswear designer who graduated from the Willem de Kooning Academy. Winner of numerous awards in the Netherlands, he won the first-ever Global Denim Awards in 2014. The following year, Jonathan Christopher won the prestigious Woolmark Prize, a distinction that honors young fashion talents working with wool.

In addition to his own label’s collections, which he has presented from Berlin to Hong Kong, he has collaborated with the Karl Lagerfeld label and founded St.Ape. This brand develops a “couture-à-porter” line of garments made from deadstocks sourced from Italian textile mills and originally destined for luxury fashion houses. St.Ape also offers a denim line in which every essential is designed to become more and more beautiful as it is worn.

Jonathan Christopher’s style is based on the juxtaposition of contrasting values: masculine and feminine, light and dark, strong and fragile. He enhances tailoring with voluptuous drapery and blurs the boundaries of gender with garments that lie between the stereotypes.

Follow @JonathanChristopher on Instagram →


Leon Emanuel Blanck

Descending from the Antifashion movement of the 1990s, the label from eponymous designer Leon Emanuel Blanck was born in 2012. All his creations are based on one key concept: Anfractuous Distortion. This sombre, anti-conformist style is intended to illustrate the way in which the human body interacts with materials. The finished pieces are both solemn and sober. The collections’ complexity shines through in the meticulous bends, intricate lines and craftsmanship of the artisans who fashioned them.

In an industry where the tactile connection between the garment and its designer is gradually vanishing Leon Emanuel Blanck is reviving this precious link by promoting craftsmanship. As a result, the label’s collections only leave the designer’s Berlin workshop after multiple production stages, with some intricate models requiring up to 70 hours of work.

Today, the designer keeps expanding his creative process with other projects, including sculpture and jewellery. The label is sold all over the world in niche boutiques, from Munich to Tokyo, via London and Los Angeles. Leon Emanuel Blanck’s work is also part of the permanent exhibition of Hamburg’s Museum of Arts and Crafts, alongside some of the most respected names in the fashion industry, such as Thom Browne and Rei Kawakubo.

Follow @LeonEmmanuelBlanck on Instagram →

Leon Emanuel Blanck