The Digital Denim Week | July 5-9, 2021 ​

The Digital Denim Week | July 5-9, 2021 ​

The concept

Welcome denim lovers!

Here you’ll find all the information you need and the answers to all your questions about the Denim Première Vision events.

denim première vision

The Denim Première Vision events are hybrid physical and digital shows. They offer a window onto the world of denim, its trends, its market, its culture and, of course, its community.

But at heart, all the denim events are about one thing: connecting. Whether in person, digitally, or at our roving events – in Paris, Milan, London, and soon Berlin – nothing drives us more than bringing you together, whether to meet up with familiar faces or meet new ones. Nothing except perhaps the arrival of new and endlessly more creative, innovative, and sustainable products!

Want to dive into indigo?

Then follow the guide!

Save the dates !

The dates have been announced for your next meetings with the denim community !

July 5-9, 2021
The Digital Denim Week

The 100% digital event

You need to be registered for the event to access all contents and to source your denim fabrics & accessories online.

October 13 & 14, 2021

A hybrid event, both physical & digital at Superstudio Piú, Milano

May 17 & 18, 2022

A hybrid event, both physical & digital at Arena Berlin

The beginnings…

denim première vision

Setting the pace, surprising / innovating

Since its launch in 2007, Denim Première Vision has established itself as a pioneering, unifying and driving event for the international denim community.

Every season, and for over a decade, the show has constantly re-invented itself to best meet the needs of a demanding and versatile industry, and the expectations of brands and consumers constantly seeking exclusivities and innovation.

A roving international platform

 Since 2018, Denim Première Vision has been touring Europe’s capitals, bringing with it some 100 exhibitors and over 2,000 visitors. This means that every six months, the denim community sets down in a new city. To date, the show has journeyed to Paris, Milan and London, and will soon alight in Berlin... And after that? You tell us! Throughout its travels, Denim PV promotes closer ties between the various fashion and design markets, while providing its community with new and inexhaustible sources of inspiration.

This is Denim PV in London!

A one-of-a-kind hybrid concept

Events at key times : May & October

A calendar of events adapted to your needs and collection timelines, so you can meet your suppliers at key moments in your creative process.

And throughout the year…

 Source your raw materials year-round, 24/7 on the PV Marketplace!

 Source your denim fabrics & accessories online, and get to know weavers, accessories makers, fabric manufacturers and industry specialists on the Première Vision Marketplace. Make your selection, request samples and order your favorite products!

denim première vision

Don’t yet have a Première Vision account?

Creating your Première Vision account is quick, easy and absolutely free. Your Première Vision account provides you access to the Marketplace, where you can source, sample and order all the most creative products and raw materials in the denim industry.

An international, creative and committed community

denim première vision

Some 100 hand-picked specialists

 At Denim PV events, you’ll be sure to find a community spanning industrial manufacturers to artisans –  all experts and selected by a committee. Whether they come from Europe, Turkey or Asia, their know-hows are always synergistic, in order to provide you the most thorough and high-quality offer you can find. To make the shows as clear as possible – both at our physical and digital events – the offer is organized by activity: weavers, accessory and component manufacturers, garment manufacturers/laundries/fabric finishers.

See the offer from our Denim PV exhibitors on the PV Marketplace now >


More than 2,000 fashion brands, major denim players

Pure players, premium brands, leading designers, luxury houses, major retailers, key figures and denim lovers…

denim première vision

The heart of the concept: fashion and sustainability

Trend areas, product selections by seasonal theme, seminars on materials, colors and silhouettes… Everything you need to decode the season and identify the best-sellers of your collections to come, right in front of you or ready to click on!

Eco-responsibility is a key concern at Denim PV!

Whether in the product selections or the conference program or the round tables, sustainability is always a central part of the discussion at our shows.

 We’re talking sustainable fashion!

Whether via our Smart Creation podcasts or in-depth articles, whenever the  subject is sustainable-fashion at Première Vision, you’ll find it here !

Spotlight on: the very first Digital Denim Week

Launched in December 2020, the Digital Denim Week is a 100% on-line event that brought together the entire community, virtually, for one week on the Première Vision Marketplace. The first Digital Denim Week saw:

54 exhibitors / over 900 products / 7 talks / over 5,000 visitors.

The Digital Denim Week returns this July 5 to 9 for a second edition chock full of new ideas and products.

Once again, the show features :

  • SOURCING: the most creative and innovative raw materials for your denim collections
  • NETWORKING: more and more new functions and features to help you quickly identify and contact industry experts
  • TRENDS : decodings and product selections to fuel your inspiration, whet your curiosity and answer your questions about the trends to come
  • TALKS : conferences, seminars and round tables for a full understanding of the changing denim and fashion market, underlying trends and the challenges ahead.

You need to be registered for the event to access all contents and to source your denim fabrics & accessories online.

denim première vision

denim première vision

Still have questions? Our team is here to answer them!


See you soon at our next events,

The Première Vision team