Advance Denim is turning people-first values into planet-first denim
May 22, 2025 | 11:30 AM - 11:55 AMPitch Area
May 22, 2025 | 11:30 AM - 11:55 AM
Pitch Area
Advance Denim (Vietnam/China) General Manager Amy Wang is rewriting the making of denim using radical high-tech water (ultra-filtration) and indigo (BlueLoop) recycling innovations. Our AW26-27 fuses True to Blue vintage (including selvedge), bold textures (flock, jacquard,…), wash-inspiring fabrics (coatings, new colors,…), and next-gen comfort tech like Freecross and Infinity Stretch made circular design, green fibres and smart performance yarns.
Pitch in English with Johan Van den Heede / Advance Denim
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