Première Vision Denim Mai 2025

See you in Milan on 21 and 22 May for the latest edition of the PV Denim Fashion District!

The Denim Fashion District concept

Launched in May 2022 at the first Berlin edition of the Denim Première Vision trade fair, this creative space brings together the collections of a dozen ready-to-wear and accessories brands with a particular focus on the world of denim.

For 2 days, upcycling labels, young designers, established brands and rising denim stars will be meeting in an area specially designed for the occasion, where they will be presenting capsule collections created in partnership with the show's exhibitors.

The first participants of the 7th edition

Fade out Label

Founded by Andrea Bonfini, FADE OUT LABEL was born in Berlin in early 2015. 

Unisex, zero waste and unique clothing with an oversized cut in deconstructed vintage denim and upcycled natural fabrics, this is what the FADE OUT LABEL collections are made of. 

The brand develops and produces innovative, handcrafted quality clothing in its Berlin workshop, which, thanks to the use of recycled materials, becomes one-of-a-kind handmade pieces that are still reproducible but always different. 

Stripes Of-f Road

Paola Verzini and her husband Michele founded the Stripes Of-f Road accessory brand in Verona, Italy in 2007. Instilled with a passion for tailoring and craftsmanship by her tailor parents, Paola still follows this sartorial philosophy in the production of the Stripes Of-f Road bag and accessory collections. 

The brand works mainly to order and offers the possibility to personalize the design, from the inner and outer fabrics to the yarns and zips. 

Passionate about the world of denim, the designer couple has for several years been pursuing upcycling with the use of high quality, durable and non-fading Italian denim fabrics. 

Daily Blue by Adriano Goldschmied

A new collaboration between Adriano Goldmschied and Artmill shines a spotlight on premium woven denim fabrics. 

ArtMill, the innovative woven fabric division of Pakistan-based denim producer Artistic Milliners, has partnered with Adriano Goldschmied, the “Godfather of Denim” and founder of Daily Blue. Together, they’ve crafted a collection that underscores ArtMill’s commitment to fashion and sustainability. 

Titled “Weaving Glamour”, the concept collection features exclusive fabrics that embody versatility, quality and eco-conscious design. “In today’s market, the need for fabrics that seamlessly blend comfort, performance, and premium quality is greater than ever. ArtMill is dedicated to leading this charge, with our iconic blends, and superior craftsmanship at the core,” said Omer Ahmed, managing director of Artistic Milliners. 

Khaki takes center stage in the collection’s desert-inspired color palette. Originally introduced for British military uniforms, this hue represents practicality and has become synonymous with timeless style. The collection includes tops and tailored bottoms, blending historical references with contemporary design and a commitment to eco-conscious production. 

Goldschmied said his goal for the collaboration was to design high-quality finished garments that show clients the possibilities of ArtMill fabrics.

Kelly Konings

Kelly Konings Textiles was founded by textile and fashion designer Kelly Konings. It offers an innovative approach to how clothing is made by combining the textile making process with the design process, creating garment and textile simultaneously. This way, textile and garment are woven in a multi-layering system. This simplified production system of an integrated design and weaving processes makes it possible to produce garments locally and on demand, reducing the amount of steps in the production and therefore reducing waste. All textiles are woven with natural, recycled and/or deadstock yarns, such as linen and local wool, creating high quality, 100% biodegradable textiles and. This approach combines the craft of weaving with the material experimentation into digital jacquard woven patterns. 

Konings’s work has been featured in magazines such as Vogue, Elle and ID Magazine, and showcased at Copenhagen Fashion Week, Stockholm Fashion Week and Paris Fashion Week. It was awarded the ‘H&M and ELLE Circular Fashion Award 2023’. The designer’s work has been presented at institutes such as ITS International Talent Support, New Order of Fashion, The Visionary Lab, The Linen Project, the Stockholm Furniture Fair, the Stockholm Craft Week, the Dutch Design Week, the Salone del Mobile and the Stockholm Creative Edition. 

Rita Ammeg

The Rita Ammeg brand was first launched in Veneto in 2014. 

The founder, Emiliana Toniolo, has chosen to embrace the slow fashion trend, and in particular Italian handmade. Each item is created by expert hands and made for those who choose it for its uniqueness. 

Alongside co-founder Elisabetta Costa we commit to respect the environment, attention to minimising waste and giving new life to that which comes from the past

With this, people can achieve their dreams as we create beautiful pieces that enhance the personality of the individual.
 
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