Denim Fashion District

Started in 2022 as part of Denim Première Vision, the Fashion District is a B2B curated space designed to connect the many souls of the denim value chain and the fashion industry. It is a place for meaningful encounters between producers, designers, media, buyers and creative minds – all united by a passion for denim, culture and sustainability. A community of emerging designers and established brands that come together to spark new collaborations and shape the future of denim. 

GUEST PROJECT

S|STYLE - DENIM LAB supported by KERING

Officially presented during Fashion Week, the S|STYLE – DENIM LAB supported by KERING is a guest project of Première Vision Denim.

Founded in 2020 by Giorgia Cantarini, journalist and stylist, S|STYLE is the independent platform dedicated to emerging creatives who want to work with sustainable criteria. The 2025 edition, in collaboration with KERING MIL, Kering's Material Innovation Lab, focuses on denim and responsible water management, in line with Kering Water's Strategy for a net positive water impact by 2050. 

The Designers 

For S|STYLE – DENIM LAB, a group of international talents has been selected to reinterpret denim with creativity, experimentation, and sustainability.

Institution (Georgia – Italy) / Gerrit Jacob (Germany) / Jeanne Friot (France) / Macy Grimshaw (United Kingdom) / Nadya Dzyak (Ukraine) / Sia Arnika (Denmark) / Gisele Ntsama (Cameroon – Italy) / Phan Dang Hoang (Vietnam)


Photos by Georgios Motitis / Styling by Giorgia Cantarini / Make up by Silvia Munoz Romero / Hair by Marzia Martis / Model Haven Grace / Assistant Stylists Milena Reyes Julia Sikansi


And also...

E-MOTION IN-MOTION


For its 8th edition, the Denim Fashion District returns under the creative direction of Olivia Spinelli (Fashion Designer / Academic Advisor) and OPAA Studio and will bring together 20+ designers. Between emerging labels, unique collaborations, and experimental projects, this space brings together all the bold energy pushing denim forward and beyond blue.

FADE OUT Label


FADE OUT LABEL was born in Berlin in early 2015 by Andrea Bonfini, Owner and Director of the brand. Unisex, Zero Waste and Unique garments with an oversized fit made of deconstructed vintage denim and upcycled fabrics are what FADE OUT LABEL collections are mode of. 

Opposed to the fast-paced requirements of the fashion industry, FADE OUT LABEL celebrate "timeless creativity" and the originality of every single idea and item, the brand has a PERMANENT collection to which new pieces are added every season or whenever the designer feels ready to introduce new ideas.

FADE OUT LABEL realizes all the development and production of garments in its Berlin atelier with an innovative style and tailored with handicraft quality which, due to the use of reyclced material become handcrafted one-offs, repeatable but always different.

Stripes of-f Road


My name is Paola Verzini, I was born, live, and work in Verona. Together with my husband Michele, I created the Stripes Of-f Road brand in 2007. I have always been fascinated and passionate about tailoring and craftsmanship, as my parents were tailors. Even today, I follow a tailoring philosophy in our production, working mostly on a made-to-measure basis and only creating small productions in the case of collaborations with other brands, stores, or for important craft events.

We started our business fascinated by the possibility of giving new life to high-strength fabrics, specifically military fabrics, by launching an upcycling studio with sartorial quality applied to these materials, because I have always believed that reusing old fabrics should not be an excuse for not creating a well-made product. We have always been attracted to the world of denim and its history, and for some years now we have combined our upcycling work with the use of high-quality, certified denim that does not fade during use. My inspiration comes from old craftsmen like my parents, who dedicated time and passion to making their products and, as in our case, nothing was mass-produced. 

When I think of our bags, I think of travelers, explorers of the past, those people who, when they left, did not know when they would return and who relied on their bags, sacks, or suitcases to store their most precious valuables. I like to think that I am somehow a small part of the adventure, whatever it may be, in the life of a person who has chosen one of our products.

Daily Blue by Adriano Goldschmied


LUXURY DENIM DESIGNED FOR THE FUTURE.

Daily Blue is defined by thoughtful design, premium materials, and innovative fits and washes. We create refined denim that balances modern style with lasting quality—pieces made to be worn, loved, and never discarded.

Guided by creativity, craftsmanship, and sustainability, we embrace circular design using organic cotton, post-consumer recycled fabrics, and low-impact fibers like Tencel and hemp.

Our commitment extends beyond fashion: we value durability, fair trade, and a strong sense of community—shaping a more responsible future for luxury denim. 

Kentroy Yearwood


KENTROY YEARWOOD is a progressive designer who specialises in innovative garment construction. He is also a passionate fabric researcher who carries a deep knowledge of artisan techniques. 

AUREA LINEA – The Golden Line reimagines the legacy of colonial privilege through a creative and liberating reconstruction of both garment and narrative. In this collection, Kentroy merges the precision of tailoring with the innovation of textile craftsmanship, creating pieces that are both contemporary and timeless. Drawing on historical references, intricate detailing, and avant-garde silhouettes, he works with luxury deadstock materials, staying true to his ethical and sustainable vision.

From his Amsterdam home studio, Kentroy designs, drapes, dyes, and constructs each piece by hand, reinventing artisanal finishing and natural dyeing techniques. His approach defies seasonality, offering signature styles made to order, in multiple fabric variations. By reclaiming the refined spirit of luxury while rejecting its unsustainable aspects, Kentroy speaks to a new generation of clothing connoisseurs who value thoughtful, enduring, and beautifully crafted design.

Gimmi Jeans


GimmiJeans: no unicorns, no glitter. Just jeans. Done right. 
We’re artisans from Veneto, raised on denim and strong coffee. Our idea of a revolution? Using hemp. No, not that kind. The legal one. The textile kind.Sustainable, tough, and almost forgotten. Except by us. 

We take it, weave it with denim, and turn it into jeans that don’t shout “look at me”, but whisper “I know who I am.” 

Our supply chain isn’t global. It’s local. 20 km local. The person sewing your jeans isn’t a machine in a far-off factory. It’s Mario. Or Lucia. And you might run into them at the Sunday market.
 
Gimmi isn’t a glossy brand. It’s an idea: that you can dress well without hurting the planet. And without taking yourself too seriously.

LUCiA CHAIN


LUCiA CHAIN is an italo-argentinian fashion brand born in Bueno Aires, rooted in Piemonte, Italy. Founded in 2017, the brand embodies a deep commitment to the environment, crafting plant-based designs by hand in their local studio using raw fabrics and organic dyes

Their core values revolve around zero-waste patterns, a-gender fits, and slow production, resulting in biodegradable clothing designed for longevity.  For LUCiA CHAIN, denim is a translation of everyday life, simplicity, and durability. Denim possesses the nobility to speak of a potential luxury through austerity. 

While not solely focused on denim, their approach likely extends to durable and thoughtfully sourced materials, reflecting a modern and sustainable interpretation. 

Key elements of their collections include meticulously handcrafted pieces that prioritize environmental responsibility and timeless design.

Emina Batik


Emina, a brand founded by Giulia Perin, is a sustainable textile design project that combines art, tradition, innovation, and environmental respect. 

Inspired by global craftsmanship, including Indonesian batik, a UNESCO heritage, and botanical dyeing techniques, Emina offers clothing dyed with plant-based, self-produced colors, free from chemicals. Its collections highlight a unique and evolving style, emphasizing attention to detail, circularity, and waste reduction. 

A brand that merges fashion, art, and science, Emina is also committed to educational activities such as workshops and collaborations with universities to raise awareness about respecting natural resources. Since 2022, Emina has enriched its journey with immersive installations and artistic performances, inviting reflection on harmony with the planet.  Giulia, also a consultant for industrial dyeing processes, promotes more conscious production methods

Emina’s philosophy is an invitation to change, rediscovering authentic beauty and celebrating ancestral cultures, creating a bridge between tradition and modernity, and transforming textile art into an act of love for the Earth.

Demiurgo


Demiurgo Studio is the natural evolution of a long-standing family tanning tradition — an authentic legacy deeply rooted in the heart of Solofra, Campania, one of Italy’s most renowned leather districts. Here, every step of our production process comes to life: from raw materials to finished garments, everything is crafted entirely and proudly 100% Made in Italy.

Our identity is anchored in tradition, yet projected toward the world. We are firmly grounded in our territory, but our vision is global — with a client base that spans the leading fashion capitals. At Demiurgo, we believe in the power of Italian craftsmanship and design, and our mission is to share its excellence with the world.

Our work is driven by a constant dialogue between heritage and experimentation. Each collection is a tribute to leather’s expressive strength, transformed through unique treatments into a living material — evocative, tactile, and sculptural. Demiurgo is not just a brand. 

It’s a voice shaped in leather.
It’s creation as storytelling.
It’s matter becoming meaning.

Simon Cracker


“Crack” is the core concept of the brand. It symbolizes destruction as a form of transformation: breaking what no longer has value to give it new life. The sound of a crack marks the beginning of everything—the act of breaking something that already exists in order to reinvent and regenerate it.

The brand Simon Cracker was founded in 2010 by Simone Botte, art director, stylist, and fabric and print researcher. Simon Cracker is an upcycling clothing line that gives new life to forgotten garments, deadstock fabrics, and discarded materials, transforming them into unique and contemporary pieces with a creative and sustainable approach to fashion.

Simon Cracker, the brand that embodies the creative and unconventional energy of Simone Botte, was born from the ability to reinvent forgotten materials, deadstock fabrics, and used garments, transforming them into unique and contemporary pieces. The brand goes beyond traditional fashion logic: each piece is not just clothing, but an expression of movement, attitude, and personality. An iconic example is the jacket that, by altering the shoulder line, becomes both body and behavior.

Simone works by deconstructing, reconstructing, and transforming, giving new life to ordinary fabrics with a creative and deeply human approach. Each collection tells not only a story of clothes but a distinctive way of living and interpreting fashion.

TMMT Clothing


Across this collection, straight lines quietly guide every piece, giving structure, rhythm, and form. From padded shoulders to sculptural silhouettes, the garments explore contrasts between volume, simplicity and details. Materials are treated, textured, and layered; denim, cotton, nylon, faux fur, each surface carrying a story of tactility and refinement.

Nature, proportions and structure converge, creating a collection where minimal lines and thoughtful construction shape a subtle, powerful language of style.

Everything handmade with love and passion in our Milan Lab.

Nik Gallo


Nik Gallo is a human being who sees and feels a need for imperfections, finding beauty in flaws and believing that our creative experience should include every little gesture, living the everyday with pleasure.

Nik Gallo founded by Nik Gallo in 2025, it’s not a “Fashion” brand, but a lifestyle BtoC project born with the idea of creating one of a kind or limited edition objects with affordable prices.

Chapter 1 of this adventure includes, five knitwear styles, twelve upcycled shirts, a small selection of decorative objects, four reworked nightgowns, and some handpainted pillows.

Staying true to values and forever changing, because each day is different from the previous one, and today is all there is.

Victor Hart


Victor-Hart is a contemporary fashion label rooted in refined tailoring, elevated essentials, and a bold yet minimalist aesthetic.

Founded by Victor Reginald Bob, the brand merges timeless silhouettes with modern design, focusing on premium materials, clean lines, and purposeful construction.

Designed for individuals who value sophistication and self-expression, Victor-Hart pieces are made to endure both in quality and in style. With a commitment to craftsmanship, sustainability, and identity-driven design, Victor-Hart continues to define a new standard of modern luxury. 

Marios


MARIOS | A brand for contemporaries and modernettes.

MARIOS is an independent brand established in 2001 out of an idea of Greek Cypriot Mayo Loizou and Polish Leszek Chmielewski. MARIOS fashion is the result of the balance between aesthetics and functionality. Its garments are contemporary, often transformable and multifunctional, and for everyday use. Approach to design is simple and rational, demonstrating a conceptual idea of fashion intended for conscious consumers who use clothing as a form of narration of their personalities.

Multiculturalism, experimentation as an intellectual and practical approach to design and attention to the phenomena generated by counterculture make MARIOS a manifesto of aesthetic signs brought from the street and of the most interesting artistic currents.

Collaborating with extremely contemporary artists and brands has been a fundamental part of MARIOS' identity since its inception; and each collection includes a capsule generated together with a contemporary artist. MARIOS collections randomly associate suggestions from fashion, art and photography. With streetwear backgrounds and no trends, the collections are timeless, unisex and ageless. 

HOODED MYV


HOODED MYV finds its essence in the connection between humans and nature, redefining high-end performancewear through the fusion of technology, functionality, and avant-garde design.

Each garment acts as a mobile shell — protective, dynamic, and engineered to move — embodying a futuristic vision of fashion. Driven by engineering, innovation, and precision, the brand constantly experiments with new materials and volumes, achieving a seamless balance between performance and aesthetics.

Guided by its motto, MYV – Make Your Vision, HOODED MYV stands apart for its independent research and bold creative direction. Its mission: to bring nature back into everyday life, inspiring exploration, balance, and self-expression through intelligent design and technical mastery.