Première Vision Denim Mai 2025

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Denim Fashion District


See you in Milan on 21 and 22 May for the latest edition of the PV Denim Fashion District!

The Denim Fashion District concept

Launched in May 2022 at the first Berlin edition of the Denim Première Vision trade fair, this creative space brings together the collections of a dozen ready-to-wear and accessories brands with a particular focus on the world of denim.

For 2 days, upcycling labels, young designers, established brands and rising denim stars will be meeting in an area specially designed for the occasion, where they will be presenting capsule collections created in partnership with the show's exhibitors.

Participants in the 6th edition

CARRERA JEANS

FADE OUT LABEL

STRIPES OF-F ROAD

ANNA GALAGANENKO

HEN’S TEETH

DAILY BLUE BY ADRIANO GOLDSCHMIED

8iGB

KELLY KONINGS

WEFT SIDE

KENTROY YEARWOOD

GIMMIJEANS

POP84

RITA AMMEG

VINTAGE AFROPICKS

MILENA ANDRADE

SANTA TECLA

FUCKWARS23

Carrera Jeans

Founded in 1965 in Verona by three brothers and a pioneer in the production of Italian denim, Carrera Jeans is a one-of-a-kind company that stands out for the innovative approach of its integrated supply chain. 

The secret of its success lies in the ability to combine cutting-edge technologies with the artisanal care of the product, to transform a delicate flower like cotton into comfortable and resistant products. 

Carrera has an important peculiarity: it controls the entire supply chain, from the producer to the final consumer. From the cotton fields to the processing of the product on site, from distribution to the sales and promotion phases. Carrera’s integrated supply chain, in addition to manufacturing high quality products, makes a real contribution to society and the planet. Indeed, it provides dignified work for thousands of people which contributes to reducing greenhouse gases. This, thanks to the non-circulation of trucks between the different production phases.

Carrera supports the hand-picking of cotton, which, in addition to being much more sustainable for the soil and the local community, allows the best cotton to be selected only when it is naturally ready, without the need for chemical products to accelerate its maturation. 

In Carrera’s integrated supply chain, Italian design combines with the textile and tailoring experience of Tajikistan to give life to a unique product: Carrera Jeans. 

Fade out Label

Founded by Andrea Bonfini, FADE OUT LABEL was born in Berlin in early 2015. 

Unisex, zero waste and unique clothing with an oversized cut in deconstructed vintage denim and upcycled natural fabrics, this is what the FADE OUT LABEL collections are made of. 

The brand develops and produces innovative, handcrafted quality clothing in its Berlin workshop, which, thanks to the use of recycled materials, becomes one-of-a-kind handmade pieces that are still reproducible but always different. 

Stripes Of-f Road

Paola Verzini and her husband Michele founded the Stripes Of-f Road accessory brand in Verona, Italy in 2007. Instilled with a passion for tailoring and craftsmanship by her tailor parents, Paola still follows this sartorial philosophy in the production of the Stripes Of-f Road bag and accessory collections. 

The brand works mainly to order and offers the possibility to personalize the design, from the inner and outer fabrics to the yarns and zips. 

Passionate about the world of denim, the designer couple has for several years been pursuing upcycling with the use of high quality, durable and non-fading Italian denim fabrics. 

Hen’s Teeth

Passionate about the arts in all their forms, from music to painting, Davide Biondi chose to make a career in denim, his second passion. Being a creator at heart, he founded Hen’s Teeth with the aim of designing a set of timeless pieces that would cover every need. The key idea behind his work was to be able to slip all your essentials into a single bag. 

For his collections, which are rigorously crafted in Italy, he draws inspiration from what he considers “immortal icons” – garments with a history that transcends fashions and eras. Constantly on the lookout for new skills and ways to develop his brand without ever sacrificing its authenticity, Davide Biondi is keen to keep it confidential and as rare as a hen with teeth. 

Anna Galaganenko

A rising star in the denim world, Anna Galaganenko started out as a mono brand for shirts. Today, her range has expanded but retains the same ambition: to be a brand rooted in the present, responding to the challenges of today’s world. 

Very attached to her Milanese roots, Anna has her creations made in the North of Italy, in her studio or in the workshops where Dior, Etro or Balenciaga collections are also crafted. Like these great names, she uses carefully selected materials, whose high quality can be recognised at first touch. However, as a testament to the label’s commitment to sustainability, shirts and jeans samples are developed from used men’s clothing. 

Just two years after its creation, in 2019, Anna Galaganenko took part in Paris Fashion Week and asserted its key pieces: garments enhanced with a kaleidoscope of fabric and denim snippets. The latest collections draw on this experimentation with textiles. Anna reinvents the material by giving a second life to her suppliers’ scraps: silk becomes patchwork, denim returns to its thread-like state and is transformed into a new piece. A beautiful example appears in the November 2023 Denim Première Vision campaign. 

Daily Blue by Adriano Goldschmied

A new collaboration between Adriano Goldmschied and Artmill shines a spotlight on premium woven denim fabrics. 

ArtMill, the innovative woven fabric division of Pakistan-based denim producer Artistic Milliners, has partnered with Adriano Goldschmied, the “Godfather of Denim” and founder of Daily Blue. Together, they’ve crafted a collection that underscores ArtMill’s commitment to fashion and sustainability. 

Titled “Weaving Glamour”, the concept collection features exclusive fabrics that embody versatility, quality and eco-conscious design. “In today’s market, the need for fabrics that seamlessly blend comfort, performance, and premium quality is greater than ever. ArtMill is dedicated to leading this charge, with our iconic blends, and superior craftsmanship at the core,” said Omer Ahmed, managing director of Artistic Milliners. 

Khaki takes center stage in the collection’s desert-inspired color palette. Originally introduced for British military uniforms, this hue represents practicality and has become synonymous with timeless style. The collection includes tops and tailored bottoms, blending historical references with contemporary design and a commitment to eco-conscious production. 

Goldschmied said his goal for the collaboration was to design high-quality finished garments that show clients the possibilities of ArtMill fabrics.

Kelly Konings

Kelly Konings Textiles was founded by textile and fashion designer Kelly Konings. It offers an innovative approach to how clothing is made by combining the textile making process with the design process, creating garment and textile simultaneously. This way, textile and garment are woven in a multi-layering system. This simplified production system of an integrated design and weaving processes makes it possible to produce garments locally and on demand, reducing the amount of steps in the production and therefore reducing waste. All textiles are woven with natural, recycled and/or deadstock yarns, such as linen and local wool, creating high quality, 100% biodegradable textiles and. This approach combines the craft of weaving with the material experimentation into digital jacquard woven patterns. 

Konings’s work has been featured in magazines such as Vogue, Elle and ID Magazine, and showcased at Copenhagen Fashion Week, Stockholm Fashion Week and Paris Fashion Week. It was awarded the ‘H&M and ELLE Circular Fashion Award 2023’. The designer’s work has been presented at institutes such as ITS International Talent Support, New Order of Fashion, The Visionary Lab, The Linen Project, the Stockholm Furniture Fair, the Stockholm Craft Week, the Dutch Design Week, the Salone del Mobile and the Stockholm Creative Edition. 

WeftSide

WeftSide is a denim brand founded in Gothenburg in 2024, with a minimalist and sustainable approach. It challenges the pursuit of endless growth, favoring simplicity and quality instead. The brand offers three jean models in three colors, focusing on seasonless durability rather than an abundance of options. WeftSide emphasizes slow production, working with partners in Tunisia and Italy, and values processes that minimise waste. 

The product details reflect this commitment to craftsmanship and sustainability. The buttons, rivets, and labels are carefully selected for their quality and aesthetics. All metal components, such as buttons and rivets, are made from ICE Gold, a blend of gold and silver. This choice avoids the use of plastic while ensuring enhanced durability and consistency across all of the brand’s collections. The labels are made from vegan materials, and the pockets from organic cotton, contributing to environmentally friendly production. 

The brand uses premium, unwashed fabrics so that the denim ages naturally with the wearer, and offers a limited number of fabrics and colors to further reduce its environmental impact. Finally, the brand's scarves, called "flags," carry WeftSide’s philosophy, where every detail embodies values of simplicity, durability, and understated elegance.

8igb

8igb Community Clothing is a cutting-edge streetwear brand that merges bold, graphic aesthetics with the spirit of digital connectivity. Rooted in the energy of global youth culture, the brand delivers versatile, statement pieces designed for those who value individuality and creativity. 

"8igb"—an abbreviation for "8 Impasse Grosse Bouteille " which is the name of the Parisian building where the brand was born. The brand embodies the idea of community, connection, and shared experiences, uniting people from diverse backgrounds through fashion. 

Ruben Bissoli, the creative founder behind 8igb Community Clothing, is a designer with a deep passion for streetwear and digital culture. His background in high-end fashion, honed through studies in Italy and France, blends seamlessly with his experience in streetwear and accessories design. Through 8igb, he seeks to redefine the fashion landscape by merging community-driven ideals with cutting-edge design. 

Denim is always a key element in the brand’s collections, chosen for its unparalleled versatility and what also it represents in everyday life wardrobe. Denim’s adaptability in terms of shapes, weight, finishes, colors, and washing techniques allows 8igb to experiment with innovative designs while offering a wide range of styles that encourage self-expression and individuality. 

Kentroy Yearwood

KENTROY YEARWOOD is a progressive designer who specialises in innovative garment construction. He is also a passionate fabric researcher who carries a deep knowledge of artisan techniques. 

Driven by sustainability and future-focused design, Kentroy creates clothes which hold a rich tapestry of both intricate fabric development and core tailored craftsmanship.  An interplay of modernity and tradition, the collection is formed from new silhouetted shapes which highlight distinctive details and unique washing techniques. Sustainability is embraced throughout, within the choice of luxury organic materials, Japanese weaves and natural dyes, along with a specific focus on reinvented deadstock and post-consumer qualities. 

Hoping to address issues of ethics and over-consumerism, Kentroy aims to stimulate conscious awareness within the fashion industry and to help inspire and initiate a new era of clothing connaisseurs.

GimmiJeans

Each pair of GimmiJeans embodies the fusion of Italian artisanal tradition and sustainability. Crafted with love and respect for nature, we are artisans from the province of Vicenza, with a long history in the apparel industry. 

We have chosen to revive an incredible fiber that was once entirely forgotten in the market—hemp. By combining hemp with denim, we aim to create a production chain that is as sustainable as possible, highlighting the artisans of our region and producing each item with care and dedication within a 20-kilometer radius. This local supply chain also gives our customers the unique opportunity to reach out and learn how our products are made. 

According to the Gimmi philosophy, only through curiosity and awareness of what we purchase can we shape a world that aligns as closely as possible with who we are. 

Explore a unique hemp seed journey lasting more than a year.

POP84

POP84 is an Italian historical brand founded in 1970. Thanks to continuous research and "Made in Italy" manufacturing, it was immediately met with enormous success among young and less young people. Season after season, it remains a key figure in many European and non-European countries. Over two generations of Italians and beyond, he grew up with it to become "THE ITALIAN DENIM ICON" . 

We all remember him, among other things, for his sponsorship of the Ascoli football team in Serie A in 1982 and then of the Italian national team as world champions. And again as Official Sponsor of the Formula 1 Grand Prix in 1989 which saw the winner on 13 August of the same year the English driver Nigel Mansell in Budapest, Hungary. POP84 is also present in the world of basketball. In fact, in 1991 he won the title of European Champion in Split, Croatia. To music lovers we can say that the brand was present at the Sanremo Festival in 1987 with the beautiful Lorella Cuccarini as a dancer and with the "Jeans D'Oro" as a prize for the winner of the festival. POP84 is also involved in social projects such as the fight against drugs among young people. 

In 2007, POP84 was taken over by new entrepreneurs who, with over 30 years of experience in the fashion world, decided to give the brand a new life. Their goal is to excite. Excite. Communicate that nothing ends but everything can change. They want to invite you to look to the future without forgetting the past. Because, some loves last forever.

Rita Ammeg

The Rita Ammeg brand was first launched in Veneto in 2014. 

The founder, Emiliana Toniolo, has chosen to embrace the slow fashion trend, and in particular Italian handmade. Each item is created by expert hands and made for those who choose it for its uniqueness. 

Alongside co-founder Elisabetta Costa we commit to respect the environment, attention to minimising waste and giving new life to that which comes from the past. 

With this, people can achieve their dreams as we create beautiful pieces that enhance the personality of the individual.
 

Vintage Afropicks

Vintage Afropicks is a project born in 2010, with the aim of opening a vintage shop that would go beyond the simple sale of vintage clothing. With a passion for fashion and subcultures, designer Tiziana Savino created a line of upcycling vests made from traditional Abruzzo blankets, a mini capsule of vintage kawaii-inspired garments using Japanese fabrics and a line of T-shirts hand-screened with ancient Japanese kamons. Each piece is a unique work of art, the result of the brand’s dedication to tradition and quality craftsmanship.

Follow @VintageAfropicks on Instagram →

Milena Andrade

Milena Andrade is a Brazilian designer with Italian heritage passionate about ethical projects. She skillfully merges her Brazilian roots with Italian craftsmanship, blending creativity with innovation and a commitment to quality. Founded in Milan in 2017, the Italian brand Milena Andrade Denim is the result of the teamwork of the brilliant and innovative style director and her team of international professionals. The result is high quality denim, 100% designed in Italy. 

Milena Andrade makes treasure from discarded material like tugs and stock of denim cuts, to give it a new life reducing to the minimum textile waste, but also limiting the use of natural resources. She did it for the "Recycle" model, made with fabric inserts and regenerated thanks to the creative verve of Milena who has thus obtained low environmental impact jeans enriched with an exclusive Milena Andrade cut. 

With different procedures for quality control, The Milena Andrade Denim is designed in Milan using the highest quality of denim and a refined technique to adapt to the different female forms and get a perfect effect. Not only a perfect pair of denim, but a powerful and gentle "tool" to enhance the beauty of women. The magic 3: shape, seam, and revolutionary fabric are what makes each pair of Milena Andrade Denim unique. 
 

Fuckwars23

After a long and successful career in show business as a comedian, actor, singer, and TV host, Peppe Quintale decided to embark on a new venture. Always passionate about vintage items, he found in upcycling a way to commit to a more sustainable future. 

It all started with a simple desire to personalise a military jacket with second-hand patches. When he heard about a new conflict on the radio, he felt a deep frustration and cried out: "Fuckwars." This impulsive act became the starting point for a much more ambitious project. By printing his slogan "Fuckwars23" on repurposed military clothing, Quintale expresses his fierce opposition to war and violence. Each piece is unique, personalised with patches, embroidery, and special treatments that give it an authentic and rebellious character. Irony is omnipresent, as evidenced by the inscription "Kiss My Patch" replacing military ranks. The values of sustainability, uniqueness, and irony are at the heart of this project. 

By giving a second life to clothes destined for the trash, Quintale helps reduce the environmental impact of fashion while offering original and meaningful pieces. The success of Fuckwars23 has exceeded all expectations. Without any promotional campaign, the brand quickly gained recognition through word of mouth and social media. Many personalities and companies have expressed their interest in the project, a sign of a growing awareness of environmental and social issues. Peppe Quintale has succeeded in transforming his passion for vintage into a true social enterprise. By creating clothes that provoke thought and debate, he contributes to changing mentalities and building a more peaceful world.

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