DENIM PV

Next edition

25 - 26 November 2026

SCHEDULED MAINTENANCE OF THE CUSTOMER AREA ON WEDNESDAY 14 OCTOBER FROM 8AM TO 9.30 AM (CEST). THE CUSTOMER AREA WILL BE COMPLETELY UNAVAILABLE DURING THIS TIME.

THIS IS WHERE THE NEXT CHAPTER BEGINS.

DENIM. RECAST.
WITH BOTTER.

BOTTER explores denim through material research and transformation. Their Caribbean roots and close relationship with the natural world provide the starting point for this exploration.

"We are drawn to the way surfaces change through their environment and over time. This inspires us to experiment with texture and process, allowing unexpected qualities of the material to emerge. A continuing exploration of how a familiar material can take on new expressions".

MORE BLUE TO COME.

BOTTER, AT THE FOREFRONT OF CREATIVITY

BOTTER is an avant-garde fashion label founded by Rushemy Botter and Lisi Herrebrugh, known for its distinctive approach blending tailoring, Caribbean influences and environmental commitment. In 2018, they won the Première Vision Grand Jury Prize at the Hyères Festival during its 33rd edition with their menswear collection, “Fish or Fight”. The jury that year was chaired by Haider Ackermann.

MORE ABOUT THE BOTTER X DENIM PV PROJECT

With DENIM, RECAST., BOTTER joins forces with Denim Première Vision and a selection of leading industry partners to explore denim through experimentation and reinvention. More than a showcase of finished pieces, DENIM, RECAST. invites visitors behind the scenes of innovation, revealing not only what is created, but how ideas take shape.

At Denim Première Vision, DENIM, RECAST. unfolds as an open, evolving workspace. Part atelier, part material library, part laboratory, it brings together creative references, raw materials, experimental treatments and prototypes. An invitation to explore the creative journey behind each development, discover the decisions that shape it and experience innovation as it happens, long before the final product takes form.

©Photographer: Aliocha Boi / Stylist: Omaima Salem / Creative direction: Benjamin Grillon / For: BOTTER, with contribution from HOWA CO., LTD

Our approach to innovation begins with curiosity: how can we change the way denim behaves, feels or is perceived? We explore this through construction, washes, surface treatments and unexpected combinations of materials. For Denim Première Vision, the exchange with specialist makers is central. We bring a cultural and conceptual perspective, while their technical knowledge allows us to test ideas together and discover possibilities that neither side would reach alone.

Lisi Herrebrugh & Rushemy Botter

EXCLUSIVE WEBINARSS28 DENIM COLOR DIRECTIONS

The Denim Première Vision team invites you to step into Spring-Summer 2028 with a webinar exploring the emerging color directions set to shape the denim landscape. Key shades, washes, dyeing effects and evolving garment-wash expressions: discover how indigo is shifting and transforming through the season’s emerging trends. A forward-looking edit designed to inspire your creativity and guide your next denim developments.

WATCH THE REPLAY

OUR FIRST EXHIBITORS

ADVANCE DENIM - SICO / AZGARD NINE / BLACK PEONY / BLUE DIAMOND / CAITAC DENIM / CHLORIS / CHOTTANI INDUSTRIES / CUTISBIO / DEMCOINTER / DENIM AUTHORITY TUNISIE / DNM DENIM / DYNAMIC DENIM / FABRITEX / FIREMOUNT TEXTILES / FREEDOM DENIM / GEOCOT / HASELLER / HOWA / ISKO LUXURY BY PG / IVN INDUSTRIA / JAPAN BLUE CO. LTD - COLLECT DIV. / KAIHARA CORPORATION / KING PLUS / KIPAS PAZARLAMA / KUROKI / M&J GROUP / MIC / NEXT PRINTING / OFFICINA39 / PIONEER DENIM / SARP JEANS / SHARABATI / SHENZHEN XIANG RUI / SOKO CHIMICA / STAMPERIA TOSCANA / SUMITOMO CHEMICAL / TONELLO / TÜSA DENIM / UMBERTO LENZI BY LENZI EGISTO / WINWIN TEXTILE / WOOLMARK / YUANJI TEXTILE / ZEN KIWAMI BY STYLEM TAKISADA-OSAKA...

THE FULL LIST

9 - 10 SEPTEMBER 2026 DENIM PREMIÈRE VISION IN TOKYO - EDITION 0

Having brought together the international denim community across key European cities—including Paris, Barcelona, London, Berlin, and Milan, Denim PV was held in Tokyo for the very first time. Co-located with Tranoï Tokyo, this edition was set in one of the world’s leading denim hubs.