DENIM PV

Next edition

25 - 26 November 2026

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THIS IS WHERE THE NEXT CHAPTER BEGINS.

LET'S TALK DENIM

Ideas are evolving. So are the rules. At Denim Première Vision, the talks take the pulse of an industry in transformation, exploring new ways of thinking about, creating and wearing denim. On the agenda: an immersive exploration of Summer 28 trends with the Première Vision Fashion Team, where workwear heritage meets innovation and creative freedom; fresh insights from Amy Leverton (Denim Dudes) on individuality, subcultures and personal style; and a thought-provoking perspective on the body as a driving force in design, at the intersection of fashion, art and architecture, featuring Valeria Vantaggi (Vanity Fair), Tiziano Guardini, Salvatore Amura, (Valore Italia), Nicoletta Polla-Mattiot (How to Spend It Italia | Il Sole 24 Ore), Luciano Galimberti, (ADI Design Museum) and Carlo Mazzoni (Lampoon Magazine).

DISCOVER THE PROGRAMME

HIGHLIGHTS OF THE EDITION

Immerse yourself in a programme of exclusive experiences designed to go beyond the traditional trade show format. The special projects and events awaiting visitors at the next edition of Denim Première Vision all reflect a shared vision: bringing together industrial innovation, creative experimentation, craftsmanship, cultural heritage and new forms of community. A journey connecting the many dimensions of the denim industry, from the technologies shaping its future to the people, ideas and cultural influences that give this material its distinctive identity.

MEET OUR 60 EXHIBITORS

496 FABRIC LAB / ADA DENIM / ADVANCE DENIM - SICO / AZGARD NINE / BLACK PEONY / BLUE DIAMOND / CAITAC DENIM / CHLORIS / CHOTTANI INDUSTRIES / CUTISBIO / DEMCOINTER / DENIM AUTHORITY TUNISIE / DNM DENIM / DYNAMIC DENIM / FABRITEX / FIREMOUNT TEXTILES / FOSHAN HUAFENG / FREEDOM DENIM / GEOCOT / HASELLER / HOWA / ISKO LUXURY BY PG / IVN INDUSTRIA / JAPAN BLUE CO. LTD - COLLECT DIV. / KAIHARA CORPORATION / KING PLUS / KIPAS PAZARLAMA / KUROKI / M&J GROUP / MARITAS / MIC / NEXT PRINTING - ACM / OFFICINA39 / PIONEER DENIM / SARP JEANS / SHARABATI / SHENZHEN XIANG RUI / SOKO CHIMICA / STAMPERIA TOSCANA / SUMITOMO CHEMICAL / TONELLO / TRIM NETWORKS / TÜSA DENIM / UMBERTO LENZI BY LENZI EGISTO / VELCOREX / WINWIN TEXTILE / WOOLMARK / YUANJI TEXTILE / ZEN KIWAMI BY STYLEM TAKISADA-OSAKA...

THE FULL LIST

OUR VISIT ITINERARIES

ACCESSORIES

SS28 COLOR PREVIEW

Greys in warp dyeing are evolving toward greener tones, retaining a cool atmosphere while becoming more mineral and urban. Across menswear and womenswear, they emerge as a key second basic after indigo. While still a smaller share of warp-dyed denim, they can reach larger volumes through garment dyeing, especially in sweats and T-shirts with a denim-inspired look.

DENIM. RECAST.
WITH BOTTER.

BOTTER explores denim through material research and transformation. Their Caribbean roots and close relationship with the natural world provide the starting point for this exploration.

"We are drawn to the way surfaces change through their environment and over time. This inspires us to experiment with texture and process, allowing unexpected qualities of the material to emerge. A continuing exploration of how a familiar material can take on new expressions".

MORE BLUE TO COME.

BOTTER, AT THE FOREFRONT OF CREATIVITY

BOTTER is an avant-garde fashion label founded by Rushemy Botter and Lisi Herrebrugh, known for its distinctive approach blending tailoring, Caribbean influences and environmental commitment. In 2018, they won the Première Vision Grand Jury Prize at the Hyères Festival during its 33rd edition with their menswear collection, “Fish or Fight”. The jury that year was chaired by Haider Ackermann.

THE BOTTER X DENIM PV PROJECT

With DENIM, RECAST., BOTTER joins forces with Denim Première Vision and a selection of leading industry partners to explore denim through experimentation and reinvention. More than a showcase of finished pieces, DENIM, RECAST. invites visitors behind the scenes of innovation, revealing not only what is created, but how ideas take shape.

FIND OUT MORE

At Denim Première Vision, DENIM, RECAST. unfolds as an open, evolving workspace. Part atelier, part material library, part laboratory, it brings together creative references, raw materials, experimental treatments and prototypes. An invitation to explore the creative journey behind each development, discover the decisions that shape it and experience innovation as it happens, long before the final product takes form.

FIND OUT MORE

The project is deeply connected to BOTTER’s cultural identity and creative language: Caribbean Couture. The ocean is a central element of this vocabulary, informing the brand’s exploration of textures, surfaces, and the transformations materials undergo over time and through exposure to their environment. This sensibility also finds expression in an independent creative project developed by BOTTER and photographed in Senegal with a local fishing community. Selected images from this project were used for the Denim PV campaign.

FIND OUT MORE

DENIM, RECAST. brings together a group of industry specialists selected jointly by BOTTER and Denim Première Vision. Each contributes a specific expertise, responding to the designers' creative ambitions through dedicated research. ISKO, Kahiara, ACM Next Printing, HOWA, Tonello, M&J Genesis, BAP Buttons and Lemar. The collaboration highlights the value of connecting a designer's vision with the technical knowledge of specialist manufacturers.

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Denim carries traces of life. It fades, softens and takes on the shape of the person wearing it. We are interested in that tension between a familiar, functional material and the very personal character it develops over time. Its history in workwear, alongside its place in different cultures and generations, makes it a compelling material for BOTTER.

Lisi Herrebrugh & Rushemy Botter