Denim Première Vision Décembre 2024

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Denim Fashion District


See you in Milan on 4 and 5 December for the latest edition of the PV Denim Fashion District!

The Denim Fashion District concept

Launched in May 2022 at the first Berlin edition of the Denim Première Vision trade fair, this creative space brings together the collections of a dozen ready-to-wear and accessories brands with a particular focus on the world of denim.

 For 2 days, upcycling labels, young designers, established brands and rising denim stars will be meeting in an area specially designed for the occasion, where they will be presenting capsule collections created in partnership with the show's exhibitors.

Participants in the 6th edition

CARRERA JEANS

FADE OUT LABEL

STRIPES OF-F ROAD

ANNA GALAGANENKO

HEN’S TEETH

DAILY BLUE BY ADRIANO GOLDSCHMIED

MAURIZIO MASSIMINO

8iGB

SANTA TECLA

KELLY KONINGS

WEFT SIDE

Carrera Jeans

Founded in 1965 in Verona by three brothers and a pioneer in the production of Italian denim, Carrera Jeans is a one-of-a-kind company that stands out for the innovative approach of its integrated supply chain. 

The secret of its success lies in the ability to combine cutting-edge technologies with the artisanal care of the product, to transform a delicate flower like cotton into comfortable and resistant products. 

Carrera has an important peculiarity: it controls the entire supply chain, from the producer to the final consumer. From the cotton fields to the processing of the product on site, from distribution to the sales and promotion phases. Carrera’s integrated supply chain, in addition to manufacturing high quality products, makes a real contribution to society and the planet. Indeed, it provides dignified work for thousands of people which contributes to reducing greenhouse gases. This, thanks to the non-circulation of trucks between the different production phases.

Carrera supports the hand-picking of cotton, which, in addition to being much more sustainable for the soil and the local community, allows the best cotton to be selected only when it is naturally ready, without the need for chemical products to accelerate its maturation. 

In Carrera’s integrated supply chain, Italian design combines with the textile and tailoring experience of Tajikistan to give life to a unique product: Carrera Jeans. 

Fade out Label

Founded by Andrea Bonfini, FADE OUT LABEL was born in Berlin in early 2015. 

Unisex, zero waste and unique clothing with an oversized cut in deconstructed vintage denim and upcycled natural fabrics, this is what the FADE OUT LABEL collections are made of. 

The brand develops and produces innovative, handcrafted quality clothing in its Berlin workshop, which, thanks to the use of recycled materials, becomes one-of-a-kind handmade pieces that are still reproducible but always different. 

Stripes Of-f Road

Paola Verzini and her husband Michele founded the Stripes Of-f Road accessory brand in Verona, Italy in 2007. Instilled with a passion for tailoring and craftsmanship by her tailor parents, Paola still follows this sartorial philosophy in the production of the Stripes Of-r Road bag and accessory collections. 

The brand works mainly to order and offers the possibility to personalize the design, from the inner and outer fabrics to the yarns and zips. 

Passionate about the world of denim, the designer couple has for several years been pursuing upcycling with the use of high quality, durable and non-fading Italian denim fabrics. 

Hen’s Teeth

Passionate about the arts in all their forms, from music to painting, Davide Biondi chose to make a career in denim, his second passion. Being a creator at heart, he founded Hen’s Teeth with the aim of designing a set of timeless pieces that would cover every need. The key idea behind his work was to be able to slip all your essentials into a single bag. 

For his collections, which are rigorously crafted in Italy, he draws inspiration from what he considers “immortal icons” – garments with a history that transcends fashions and eras. Constantly on the lookout for new skills and ways to develop his brand without ever sacrificing its authenticity, Davide Biondi is keen to keep it confidential and as rare as a hen with teeth. 

Anna Galaganenko

A rising star in the denim world, Anna Galaganenko started out as a mono brand for shirts. Today, her range has expanded but retains the same ambition: to be a brand rooted in the present, responding to the challenges of today’s world. 

Very attached to her Milanese roots, Anna has her creations made in the North of Italy, in her studio or in the workshops where Dior, Etro or Balenciaga collections are also crafted. Like these great names, she uses carefully selected materials, whose high quality can be recognised at first touch. However, as a testament to the label’s commitment to sustainability, shirts and jeans samples are developed from used men’s clothing. 

Just two years after its creation, in 2019, Anna Galaganenko took part in Paris Fashion Week and asserted its key pieces: garments enhanced with a kaleidoscope of fabric and denim snippets. The latest collections draw on this experimentation with textiles. Anna reinvents the material by giving a second life to her suppliers’ scraps: silk becomes patchwork, denim returns to its thread-like state and is transformed into a new piece. A beautiful example appears in the November 2023 Denim Première Vision campaign. 

Daily Blue by Adriano Goldschmied

In 1974, Adriano Goldschmied, often called the godfather of denim, created his first premium jeans brand: Daily Blue. 

Almost 50 years after its birth, the new Daily Blue reinvented by Adriano Goldschmied has the same energy, the same thirst for innovation and the same enthusiasm, not to bring a replica of what has been, but to define what is and what will be. Injecting the dynamism of the times into the present and the future. 

Inspired by the 70s, the new Daily Blue collection consists of twenty pieces, jeans, shirts, jackets and overalls. Adriano Goldschmied uses luxurious Japanese denim fabrics, environmentally friendly washes and treatments and simple yet modern cuts to create a chic and timeless denim wardrobe. 

Maurizio Massimino

The Maurizio Massimino label was founded in late 2012, but the eponymous designer had already honed his skills over an extensive career specialising in trouser design for major international fashion houses. Maurizio Massimino draws on his experience and creativity to reinvent casual basics, and jeans in particular. By revolutionising denim, he gives life to unique, on-trend, high-quality items. When you buy a pair of jeans from the brand, it's a unique garment, carefully handcrafted in Italy, that joins your wardrobe. 

The brand's core values are research, quality and craftsmanship. Attention to detail is at the heart of all its creations – so it's no coincidence that it has become synonymous with fine tailoring and elegance. 

Maurizio Massimino also creates pieces that reflect his own style: "I create things that please me and which I would wear myself, and I try to make each item special and unique. The fabrics I use come from Japan and Italy. I seek out artisans who share my philosophy, which is the desire to create high quality items that are unique and unusual." 

Kelly Konings

Kelly Konings Textiles was founded by textile and fashion designer Kelly Konings. It offers an innovative approach to how clothing is made by combining the textile making process with the design process, creating garment and textile simultaneously. This way, textile and garment are woven in a multi-layering system. This simplified production system of an integrated design and weaving processes makes it possible to produce garments locally and on demand, reducing the amount of steps in the production and therefore reducing waste. All textiles are woven with natural, recycled and/or deadstock yarns, such as linen and local wool, creating high quality, 100% biodegradable textiles and. This approach combines the craft of weaving with the material experimentation into digital jacquard woven patterns. 

Konings’s work has been featured in magazines such as Vogue, Elle and ID Magazine, and showcased at Copenhagen Fashion Week, Stockholm Fashion Week and Paris Fashion Week. It was awarded the ‘H&M and ELLE Circular Fashion Award 2023’. The designer’s work has been presented at institutes such as ITS International Talent Support, New Order of Fashion, The Visionary Lab, The Linen Project, the Stockholm Furniture Fair, the Stockholm Craft Week, the Dutch Design Week, the Salone del Mobile and the Stockholm Creative Edition. 

WeftSide

WeftSide is a denim brand founded in Gothenburg in 2024, with a minimalist and sustainable approach. It challenges the pursuit of endless growth, favoring simplicity and quality instead. The brand offers three jean models in three colors, focusing on seasonless durability rather than an abundance of options. WeftSide emphasizes slow production, working with partners in Tunisia and Italy, and values processes that minimise waste. 

The product details reflect this commitment to craftsmanship and sustainability. The buttons, rivets, and labels are carefully selected for their quality and aesthetics. All metal components, such as buttons and rivets, are made from ICE Gold, a blend of gold and silver. This choice avoids the use of plastic while ensuring enhanced durability and consistency across all of the brand’s collections. The labels are made from vegan materials, and the pockets from organic cotton, contributing to environmentally friendly production. 

The brand uses premium, unwashed fabrics so that the denim ages naturally with the wearer, and offers a limited number of fabrics and colors to further reduce its environmental impact. Finally, the brand's scarves, called "flags," carry WeftSide’s philosophy, where every detail embodies values of simplicity, durability, and understated elegance.

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