Underrated: exploring the intersections of industry and design
Nov 26, 2025 | 3:30 PM - 4:30 PMTalk area
Nov 26, 2025 | 3:30 PM - 4:30 PM
Talk area
In this session, Kristian Guerra explores the intersection of design and industry through the lens of Underrated, his creative research platform. The talk delves into his approach to fashion design, where experimentation, material innovation, and a deep understanding of industrial processes converge to shape new aesthetics and identities.
Guerra reflects on the relationship between design and process, showing how industrial know-how can be translated into creative narratives without compromising authenticity. A key aspect of his practice lies in the dialogue between designer and supply chain, where technical expertise and material research become tools for contemporary fashion storytelling.
Drawing inspiration from subcultures and fringe territories, he reveals how marginal elements can become engines of transformation, offering alternative visions for fashion and denim design. Central to his method is the idea of the perimeter — limits and production realities as sources of energy and inspiration — turning industrial innovation into a conceptual and aesthetic driver of design.
His approach highlights how the evolution of manufacturing techniques, treatments, and material processes directly influences the creative language of fashion, revealing that technical innovation is not separate from, but rather an essential part of, stylistic innovation.
By engaging deeply with these dynamics, he turns industrial progress into a conceptual and visual tool, redefining the relationship between development and design.
@UNDERRATED.WORKS
@KRISTIANGUERRA
