Reinventing Color: The New Era of Sustainable Dyeing
Nov 27, 2025 | 3:00 PM - 4:00 PMTalk area
Nov 27, 2025 | 3:00 PM - 4:00 PM
Talk area
As Riccardo Falcinelli reminds us in Cromorama, color is not simply a surface. It’s a story. A mirror of our culture, our technologies, and the way we perceive the world.
Today, that story is being rewritten. The textile and fashion industries are rethinking how color is created and applied, moving beyond conventional chemistry toward a new generation of biotechnological and circular solutions. Innovation is no longer about finding new shades, but about designing processes that respect life, water, and the planet itself changing the perception of the colour itself.
In this panel:
Li Li - Chief Brand and Strategy Officer Chloris
Andrea Venier - Managing Director Officina39
Emily Gubbay – Colour Designer and Researcher
Moderated by ELENA FALESCHINI, we will explore how science, design, and sustainability converge to redefine the future of color.
From microbial pigments to responsible dyeing systems, this conversation will trace a journey where innovation meets meaning, proving that color can still be beautiful, but also conscious.
