DENIM PV

Next edition

25 - 26 November 2026

Exhibitor list →E-pass coming soon →

INNOVATION. INSPIRATION. INDIGO.

NEXT STOP: TOKYO!

Where the global denim industry convergesDENIM PREMIÈRE VISION IN TOKYO - EDITION 0

Having brought together the international denim community across key European cities—including Paris, Barcelona, London, Berlin, and Milan, Denim PV is now headed to Tokyo! On 9 & 10 September 2026, Denim Première Vision will be held in Japan for the first time at Yoyogi National Stadium (First Gymnasium). This landmark edition will be co-located with TRANOÏ TOKYO, bringing together 250 brands from across Asia and Europe. Set in one of the world’s leading denim hubs, a new platform will emerge that connects materials, craftsmanship, creativity, and business.

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GET READY FOR THE NEXT EDITION IN MILAN

THEY WILL BE THERE

ADVANCE DENIM - SICO / BLACK PEONY / CAITAC DENIM / CHLORIS / CUTISBIO / DEMCOINTER / DENIM AUTHORITY TUNISIE / DNM DENIM / DYNAMIC DENIM / FABRITEX / FREEDOM DENIM / GEOCOT / HASELLER / HOWA / JAPAN BLUE CO. LTD - COLLECT DIV. / KAIHARA CORPORATION / KING PLUS / M&J GROUP / MIC / OFFICINA39 / PIONEER DENIM / SHARABATI / SOKO CHIMICA / SUMITOMO CHEMICAL / TONELLO / TÜSA DENIM / UMBERTO LENZI BY LENZI EGISTO / WINWIN TEXTILE / WOOLMARK / YUANJI TEXTILE / ZEN KIWAMI BY STYLEM TAKISADA-OSAKA...

THE FULL LIST

A LOOK BACK AT THE MAY EDITION

THE FASHION MINDS

On both days of the show, Julieta Mercerat will presented PV's AW 27-28 trend seminar - A living future for denim. During this immersive seminar, Julieta decoded the key seasonal narratives shaping the industry, revealing concrete innovations from our exhibitors.

THE SHOW'S HIGHLIGHT

Designed as a true tool for interpretation and enhancement, the Fashion Forum is structured as an index that highlights exhibitors’ expertise and know-how. This system offers both a clear and inspiring approach, enabling quick identification of key players and their areas of expertise, while providing a comprehensive overview of creative dynamics.

Underrated Chapter 2: a collaborative denim wardrobe developed by the PV Fashion Team, Italian designer Kristian Guerra, and exhibitors of the show, highlighting new hybrid silhouettes and innovative fabric developments shaping AW 27–28.

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AN INSPIRING PROGRAMME

EXCLUSIVE TALKBOTTER'S REBOOT IS OPEN SOURCE

Democratizing is the new luxury. During Denim Premiere Vision, Lisi Herrebrugh and Rushemy Botter discuss what’s next for Botter, their brand. Forget design dictatorships, ivory towers, old-school trends, and timing. Open-source co-creation, a mutual collaboration with next-generation shoppers, a constant dialogue with suppliers, and an unconventional vision of the denim world are the foundations of their new strategy.

LISI HERREBRUGH / RUSHEMY BOTTER / MARIA CRISTINA PAVARINI

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KEY EXPERIENCES AT THE SHOW

TRANSMISSION, CIRCULARITY AND INNOVATION

The show is strengthening its partnership with Istituto Marangoni Milano to support the next generation of talent. A selection of exhibitors hosted exclusive sessions within the school, and student Lolie Bernard presented her vision, "What if this was enough?", during a talk exploring authenticity and emotional honesty in design.

Denim Première Vision’s commitment to sustainability reaches a new milestone through a collaboration with the CBI (the Dutch government agency). The "Circular Apparel Tunisia" project was highlighted, showcasing the support provided to 18 Tunisian companies transitioning toward circular production.

Redefining Blue, a pioneering project developed in partnership with Chloris was presented at this edition. Chloris and Denim Première Vision unveiled the latest developments in Claessen Blue, Chloris’ flagship bio-based dye, along with the first results of the project’s initial phase.

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ALSO AT THE SHOW...

Pioneer Denim and Soko showcased, in a dedicated area at the heart of the DAYLIGHT Hall, three collections created by the recently departed Adriano Goldschmied for Pioneer Denim, developed in close collaboration with Soko’s expertise in sustainable chemistry. Each collection stands as a testament to AG’s relentless and meticulous pursuit of a modern, sustainable denim, without compromise, both in terms of aesthetics and process.