From fossil-based to bio-crafted blue: A new era is starting for denim
May 20, 2026 | 3:00 PM - 3:45 PMTalk Area
May 20, 2026 | 3:00 PM - 3:45 PM
Talk Area
Sustainable, scalable, and high-performance - Chloris dyes are the next frontier in denim dyeing.
Li Li, Chief Brand and Strategy Officer, Chloris Biochem
Fabio Adami Dalla Val, Show manager, Denim Premiere Vision
Talk in English moderated by Maria Cristina Pavarini
---
Li Li, Chief Brand and Strategy Officer, Chloris Biochem, leads the global brand transformation at Chloris, a pioneering biotech company redefining color through biology.
Before joining Chloris, Li served as President of Condé Nast China, where she led digital transformation efforts. She was also General Manager of Audemars Piguet China. Earlier in her career, she held senior leadership roles at L’Oréal’s Luxury Division across Paris, China, and APAC for over a decade.
She is driving Chloris’ global positioning, brand partnerships, and strategic expansion initiatives, working closely with leading fashion brands and mills to establish a next-generation, bio-based color brand.
With deep expertise in brand building, consumer insights, and business development, she bridges biotechnology with fashion to create meaningful and scalable industry impact.
Maria Cristina Pavarini is an journalist with proven experience in the global fashion, sportswear, jeanswear, denim, textile, value chain, sustainability, retail, lifestyle, and trend sectors. Among her previous experiences she worked as Senior Editor for prestigious titles including SPORTSWEAR INTERNATIONAL, The SPIN OFF and Fashion Magazine. She is a freelance journalist running her own website www.aliveandkiki.com
