REDEFINING BLUE: Beyond Indigo. Rethinking Colour at Its Source.
Nov 26, 2026 | 2:00 PM - 2:45 PMTalks area
Nov 26, 2026 | 2:00 PM - 2:45 PM
Talks area
Blue is one of fashion’s most familiar colours.
Yet the chemistry, resources and industrial processes behind it are facing a profound rethink.
What if the next chapter of indigo were not about making the existing system marginally better, but about challenging the way colour is conceived, produced and brought to scale?
From bio-based alternatives to new scientific approaches to colour production, a new generation of innovators is exploring different ways to connect biological systems, material performance and industrial reality.
But moving beyond conventional indigo raises questions that go far beyond innovation itself: Can radically different technologies meet the demands of the global denim industry? What does it take to move from scientific discovery to commercial adoption? And how might these developments reshape the relationship between colour, materials and manufacturing?
Bringing together perspectives from across this emerging landscape, Redefining Blue explores not only what could replace conventional indigo, but what it will take to make the next generation of blue a viable reality.
Li Li, Chief Brand and Strategy Officer / Chloris
Wonwoo Choi, CEO / Cutis Bio
Pierre-Yves Bolle, Founder / PILI
Moderator: Alberto De Conti, Founder & Strategic Advisor - VICTEDO
Marketing · Sustainability · Denim
Talk in English