Designing the Future of Meaning Through Materials + Making
May 20, 2026 | 5:00 PM - 5:20 PMTalk Area
May 20, 2026 | 5:00 PM - 5:20 PM
Talk Area
A talk about rewriting the rules. In a decade demanding new definitions of value, what does denim need to become to stay relevant? Exploring what happens when denim is designed not for trends, but for the next decade of meaning - through material innovation, cultural insight and evolving ideas of responsibility, desire and lasting value.
20-minute talk in English with Sue Barrett, Creative Consultancy, Fashion Intelligence, Founder of Denim Forum
Talk powered by Pioneer Denim
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Sue Barrett is a Cultural Foresight Architect exploring the forces reshaping behaviour, design and decision-making. With a background in design and forecasting, she works across vision architecture and futures strategy to help brands see change early and act on what’s emerging before it becomes obvious.
She translates cultural signals into new narratives, product thinking and long-term relevance — turning uncertainty into direction
