Botter’s reboot is open source
May 20, 2026 | 2:00 PM - 2:45 PMTalk Area
May 20, 2026 | 2:00 PM - 2:45 PM
Talk Area
Democratizing is the new luxury. During Denim Premiere Vision, Lisi Herrebrugh and Rushemy Botter discuss what’s next for Botter, their brand.
Forget design dictatorships, ivory towers, old-school trends, and timing. Open-source co-creation, a mutual collaboration with next-generation shoppers, a constant dialogue with suppliers, and an unconventional vision of the denim world are the foundations of their new strategy.
Lisi Herrebrugh and Rushemy Botter, founders and creative directors, Botter
Talk in English moderated by Maria Cristina Pavarini, journalist and founder of www.aliveandkiki.com
