SNIPE – Beyond the Route: When Denim Meets the Wind of Freedom
Nov 25, 2026 | 10:00 AM - 6:30 PMThe Central Point
Nov 25, 2026 | 10:00 AM - 6:30 PM
The Central Point
The visitor journey will culminate in a distinctive installation featuring a historic Snipe sailing boat.
This project creates an unexpected connection between denim, sailing, craftsmanship, sustainability and social values.
A heritage of freedom
Denim has always been more than a material.
From its origins in workwear to its association with independence, individuality and social transformation, it has continuously evolved alongside cultural and societal changes.
The installation draws inspiration from the legacy of Rosie the Riveter and the women who adopted denim workwear as a symbol of participation, resilience and emancipation during the 1940s.
Today, that same spirit can find a new expression through sailing and initiatives promoting women's participation and leadership in the nautical world, including Women Sailing Leaders – We Are The Boat.
The Snipe - Designed in 1931, the Snipe is one of the most established international sailing classes, with a presence in more than 30 countries. Its accessible and inclusive nature, together with its long-standing international community and women's sailing competitions, makes it a meaningful symbol for this project.
The boat becomes a metaphor for a shared journey: different people, different experiences and different skills working together towards a common direction.
The installation aims to extend the conversation beyond fashion and manufacturing, to present denim as a catalyst for positive changes. It connects denim with sport, craftsmanship, sustainability, gender equality and community engagement, inviting visitors to consider the wider cultural and social role of our industry. The message is simple: More women on board, more opportunities, a better future.Denim is ready, once again, to host the sails of tomorrow.