Made to Last: Rethinking the Value of Denim – From Durability to Circularity

Nov 25, 2026 | 4:30 PM - 5:00 PM

Talks area

How can quality, design and durability help build a more circular denim industry? A conversation with Tela Genova, Shaft Jeans and ERP Italia Tessile on extending the value of denim beyond its first life and connecting brands with the wider circular textile ecosystem. Fabio Tognocchi - R&D manager - Consorzio ERP Italia Tessile / www.erp-recycling.org Cristiano Caucci - Founder & Brand Manager TELA GENOVA / Home - Tela Genova Letizia Palchetti – Denim Designer & Owner SHAFT JEANS / Shaft Jeans · Italian High Quality Denim and Apparel Talk in English