On both days of the show, Julieta Mercerat will present PV's AW 27-28 trend seminar - A living future for denim. During this immersive seminar, Julieta will decode the key seasonal narratives shaping the industry, revealing concrete innovations from our exhibitors.
At the heart of Denim PV, the Denim Trends Forum returns as a dynamic platform for innovation and inspiration. This exclusive space brings together the most forward-thinking technological advances and sustainable developments from across our exhibitor community, offering a concentrated vision of what’s next for denim. A powerful resource to rethink, refresh and elevate your upcoming collections.
Discover Chapter 2 of the Underrated project, a collaborative denim wardrobe developed by the Denim Fashion Team, Italian designer Kristian Guerra, and our exhibitors. From authentic to futuristic, from raw indigo to coated and overdyed finishes, each piece explores the full potential of denim. We unveil the research behind washes, treatments, constructions, and volumes, highlighting new hybrid silhouettes and innovative fabric developments shaping Autumn-Winter 27–28.