A CUSTOM-MADE LINE-UP

Denim PV brings together the leading personalities of Denim for you. Meet the cream of the crop in this ecosystem through creative workshops, art installations, talks, and so much more... 

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Get your free e-pass →The list of exhibitors →


FASHION MINDS

with Julieta Mercerat


JULIETA MERCERAT

PV Fashion Team

My name is Julieta Mercerat, and I’m more Argentinian than Leo Messi and empanadas combined. A few years ago, I moved to Paris to soak up the vibrant energy of this loud, inspiring, never-boring city. I’ve worked in denim for several years, and what I love most about this indigo universe isn’t just the fabric, it’s the incredible people and the way denim evolves with us. Beyond denim, I’m focused on understanding how our industry grows into a more responsible and sustainable version of itself.

TREND SEMINARS / NEW FORUM / UNDERRATED BY KRISTIAN GUERRA

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On both days of the show, Julieta Mercerat will present PV's AW 27-28 trend seminar - A living future for denim. During this immersive seminar, Julieta will decode the key seasonal narratives shaping the industry, revealing concrete innovations from our exhibitors. 

At the heart of Denim Première Vision Milan, the Denim Trends Forum returns as a dynamic platform for innovation and inspiration. This exclusive space brings together the most forward-thinking technological advances and sustainable developments from across our exhibitor community, offering a concentrated vision of what’s next for denim. A powerful resource to rethink, refresh and elevate your upcoming collections. 

Discover Chapter 2 of the Underrated project, a collaborative denim wardrobe developed by the Denim Fashion Team, Italian designer Kristian Guerra, and our exhibitors. From authentic to futuristic, from raw indigo to coated and overdyed finishes, each piece explores the full potential of denim. We unveil the research behind washes, treatments, constructions, and volumes, highlighting new hybrid silhouettes and innovative fabric developments shaping Autumn-Winter 27–28. 
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THE EXHIBITORS

with Julieta Mercerat