To navigate the ongoing transformation of our volatile and contradictory environments and societies, we need to reclaim our capacity to act and choose, but also the amazing pleasure of creating. In this Summer 28 denim analysis, new reference points emerge as islands of stability that will help us navigate uncertainty and rethink creativity. Heritage, workwear, local know-how and familiar archetypes are reactivated through contemporary processes, urban attitudes and new creative tools. Instability becomes a space for experimentation, where spontaneity, imperfection and unexpected combinations redefine value. Denim becomes freer, more adaptable, more expressive. Less controlled, more intuitive. Less fixed, more open. During this immersive seminar, our expert team decodes the key social and creative shifts shaping the season, connecting them with trend references and concrete innovations from Denim PV exhibitors. Fabrics, garments, washes, constructions and finishes reveal how craft, technology and experimentation are driving new directions for denim. A 45-minutes masterclass on Denim Trends. With Julieta Mercerat, denim expert - Première Vision Fashion Team Talks in English

Denim Dudes' four seasonal directions encompass the shift from trend obedience to self-authorship, and individuality in response to the increased homogeneity in design and culture. She will present two stories on November 25 and two stories on November 26 Amy leverton, founder of Denim Dudes, unpacks SS28, exploring taste, subculture and personal style. Talk in English

The expression “the body as a design vertigo” evokes a profound and fascinating concept that brings together philosophy, architecture, art and design, and approaches the world of fashion from a different perspective. At its centre is the human being, and the idea of the human body no longer as a mere standard measure or passive spectator, but as a dynamic, destabilising force that generates space. Rather than designing rigid spaces to which the body must simply “adapt”, design becomes a form of “vertigo”: an exploration of the limits of movement, the senses and emotional responses. This is where it begins. Cristina Bocali, Global Learning Director - Gucci Kering Accademia per le Eccellenze Valeria Vantaggi - Vanity Fair Tiziano Guardini, Fashion Designer Salvatore Amura, CEO - Valore Italia Talk in English

BORN TO FADE – RAW TO WASHED DENIM is an educational step-by-step denim wash book covering 75 denim finishes, from raw to finished garment. The book includes full wash recipes with photos, processes, and videos. Written by denim wash expert Zennure Danışman and published by ENDRIME®. Zennure Danışman is a textile engineer, denim wash and marketing expert, and founder of Denim Theater. With more than 15 years of experience in the denim industry, her work spans denim washing and finishing, collection and product development, marketing, and education. Her experience has taken her into laundries and denim projects across Türkiye and internationally, covering everything from traditional washes to innovative techniques. She is the author of BORN TO FADE – RAW TO WASHED DENIM, published by ENDRIME®

Join us for a relaxed Happy Hour at Denim Première Vision! A simple, friendly moment to connect with the denim community. Lo Spleen di Zibido: A Toast to Denim Lo Spleen di Zibido returns to Denim Première Vision for another edition, bringing its distinctive world of craftsmanship, creativity and sensory exploration to the denim community. Discover their latest creations through extraordinary olfactory experiences and new interpretations of the perfect gin and tonic, where every detail contributes to a unique tasting experience. The team will also join us for our Happy Hour, adding their signature touch to a special moment of celebration, conviviality and shared passion with their exclusive "BLUWAVE GIN x DENIM PV". Because at Denim Première Vision, inspiration goes beyond fabrics: it is about bringing people together, sharing discoveries and creating experiences to remember. Discover Lo Spleen di Zibido